Every Nexus Athlete gets a full creative and commercial team working on their career all year. Content, design, PR and partnerships under one roof. You race. We build the brand that keeps you racing and your career thriving.
Most drivers piece it together: a photographer here, a designer there, someone else running the socials. A Nexus Athlete gets one team that knows your brand, your partners and your calendar, all working towards the same goal.
Photo and video at the circuit and away from it, shot and edited by a crew who specialise in GT racing.
Strategy, editing, publishing and community management across every platform you use.
Race week artwork, sponsor decks, driver cards and a visual identity that ties it all together.
We craft stories people want to read, and get them to the press outlets that elevate your brand.
Merch your fans actually want to wear, backed by a fully managed e-commerce store that turns your audience into revenue.
Sponsor research, pitch decks and active outreach to brands with the budget to support your career.
We look after your partners all season, delivering what they were promised and the numbers that prove it, so the relationship grows stronger every season.
Brands pay for audiences, stories and proof. So we build those first, take them to market at the right moment, then keep every deal working once it's signed.
We define who you are off track: your identity, your visual kit, your story and how you sound online. Everything that follows is built on this, so we get it right first.
Race weekends, off-track stories and consistent publishing grow a following that is real and engaged. Over time that becomes your media portfolio, and that is the asset partners are really buying.
When the audience and the story are ready, we go to work. We find brands that fit, build your pitch and actively take you to partners. We also look at the sponsors you already have and find ways to grow what they invest.
Signing is the start. We deliver the content, activations and reporting partners expect, and build a relationship that grows into next season and beyond. That is what funds a long career.
Then we go again. Every season starts with a bigger audience, a stronger story and partners who already believe in you.
Content and social are the engine of what we do, and they deliver. But a Nexus Athlete gets more than a media team. Here are three places we go deeper: products your fans buy, experiences your partners remember, and stories your fans want to watch.
We design driver merchandise fans actually want, from illustrated tees to signature ranges. It turns fans into supporters you can see in the grandstands. They get something they're proud to wear, and you get another way to fund your racing.
When a partner wants more than a logo on a car, we design the whole experience around them. This custom fan zone, created for Zac Meakin, puts fans in three sim rigs chasing a live hot lap leaderboard, with prizes on the line. It's built to sit in the heart of the paddock and travel with the series to every round across Europe.
Fan zone concept / Zac Meakin x Logitech GA reason to queue, stay and come back next round.
Every lap and winner becomes content for the brand and for you.
Proof of value that strengthens the relationship and supports the conversation about next season.
Short-form content keeps you in the feed. Nexus Originals goes further, with documentaries, films and branded content focused on the people, the decisions and the moments that shape a season, helping to bring more fans into the world of GT and endurance racing.
Explore Nexus OriginalsWhat our athletes say about working with Nexus.
My partners get more from working with me because of Nexus. They don't just deliver content, they bring ideas to the table that get brands excited and keep them coming back. After several years together, they're as much a part of my programme as anyone on the team.
